INDUSTRY:
MARKETING
CLIENT:
Vuokatin Seikkailopuisto
YEAR:
2023
PROJECT:
PACKAGING DESIGN
about.
Vuokatti Adventure Park, located in Vuokatti, Finland, offers a wide range of attractions for its visitors. They decided to start selling various snacks of dried meat to help adventurers keep their energy and protein levels up. But these snacks needed an intriguing packaging to match the park’s adventurous spirit.
challenge.
During briefing, it was clear to aim for a sense of playfulness and simplicity while highlighting the high quality. The target audience consisted of families and groups of friends visiting Vuokatti Adventure Park in Finland. The packaging needed to feel modern and visually engaging with a dynamic grid. One of the key challenges was finding a way to represent the different types of meat in an appealing, kid-friendly manner that still aligned with the overall design concept.
result.
The snacks are available and enjoyed by the adventure park visitors, even adding a new flavour of dried fruit snack mix. The vibrant color palette brings a color contrast with the black bag, making it pop. The clean grid gives a sleek appearance. Illustrations on the packaging depict the various types of meat or fruits used in each product, maintaining the playfulness of the design.
