INDUSTRY:
TOOLS
CLIENT:
STAIR24
YEAR:
2024
PROJECT:
ANIMATION PRODUCTION
about.
Stair24 offers clients a simple solution to order wooden staircases online. The order starts with the design section, where the user can see in 3D how their staircase would look like. To spread the word about their website, they needed a promotional video for social media.
Thanks to its simplicity and catchy music, it contributed to the account’s growth and increased traffic on the website. The video serves as a quick and engaging introduction to the brand.
challenge.
The video needed to show quickly and clearly how the website works, grab attention and make people click on the website. To simplify the concept and keep the video engaging, 2D animation was a great approach. I kept the colour palette to white and blue, to maintain clarity and draw attention effectively.
result.
The video was used as an advertisement on Instagram and helped the account grow 4x bigger from the original size. Today, it is still frequently used during the exhibitions and showrooms, as it is still coherent with the simplicity of the website it advertises.
