CLIENT:
ConnectionGames OÜ
YEAR:
2025
PROJECT:
VISUAL IDENTITY
packaging - Meid saab MITU
about.
Meid saab MITU is a conversation card game for couples with children or who are thinking about starting a family. The game uses easy and challenging parenting questions to spark honest discussions. The game is developed by ConnectionGames.
challenge.
Packaging as a whole had to be eye-catching on the bookstore shelves, but also reflect the nature of the game - warmness, transparency and honesty the game brings for the couples. I was also looking for the fitting illustration that symbolizes children, that the game is really about.
result.
The colors of the packaging reflect the Little shoes illustration symbolizes children and the key element of the conversation. The logo combines clarity with a playful character, capturing the sense of energy and connection that parents experience while playing the game.
