CLIENT:
GKR TRADE OÜ
YEAR:
2025
PROJECT:
PACKAGING DESIGN
packaging - SPLÄSH
about.
Since 2020 SPLÄSH offers simple carbonated water with natural flavour extracts, no added sugars. Original packaging for the 4 flavours was designed by Kaia Rähn and Erik Teemägi. The torch was passed on to me to design and illustrate for the latest flavour rhubarb-peach packaging.
challenge.
It was important to keep the new design in the lines of the SPLÄSH brand. As a new flavour, it needed to be spotted right away from the store shelves. Simply enough, the packaging used watercolour splashes and a minimalistic illustration of the flavours.
result.
The new SPLÄSH flavour quickly became a favourite among consumers. The design successfully achieved its goal of standing out on store shelves, attracting attention through its bold and distinctive look. The carefully selected colour palette reflects the flavour profile perfectly, capturing the sweetness of peach balanced by the subtle bitterness of rhubarb.
