COLLABORATION:
GKR TRADE OÜ
CLIENT:
FILLY CO
YEAR:
2026
PROJECT:
ADVERTISING DESIGN
advertising design - Filly
about.
Filly is a new functional soft drink launched in the Estonian market through a collaboration between GKR Trade OÜ and Keili Sükijainen. Formulated with prebiotic fiber and naturally derived ingredients, it offers a lower-calorie alternative to traditional soft drinks. My role on the team was to design and develop the website and promotional merchandise. (Photos by Keir Rämson)
challenge.
Filly’s original can design set the baseline for its visual identity. As a brand, Filly embraces a vibrant summer feel that reflects its fresh, energetic character. To capture this, I expanded the color palette, using color mindfully across promotional products to bring out that seasonal spirit while maintaining a clean, modern aesthetic. Rather than feeling overly corporate, the design leans into a natural, fun tone. It is most evident in the custom T-shirt designs and PR event materials.
result.
Less than a year after launching, Filly made a major splash in the local market, even selling out its entire initial summer run within a week. Leveraging strong influencer partnerships, the brand also launched the Filly Members Club. My work brought Filly's brand world into the physical space through custom T-shirts, event fridges, the club logo, stickers, and life-sized cutouts.
